Elements of an Effective Layout

This article discusses how the different elements are needed to make a layout effective. These elements are balance, proportion, unity, clarity and simplicity, and emphasis. In advertisements these days it is implied that these elements are there. If the advertisement is lacking in one area, it can easily be made up for in another. As long as the advertisement is unified, easy to look at and read and it also emphasizes the main point then it's layout to somewhat effective. An effective layout should attract readers by attention and interest. When you are flipping through a magazine loaded with advertisements, you stop on a page because you've seen something that attracts your eye. After reading about the elements of an effective layout, I can honestly say I wouldn't have asked myself all of these questions, but now I will look to see if these professionals have followed the rules of design. They all apply to my ad.