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My ad is one for Scope dual-blast. It's a mouth wash that goes beyond killing bad breath germs, it also eliminates strong food odors. The design of it is a bottle of the scope that was shot through an onion and it shows the scope breaking up the onion like it's more powerful than the stench of the onion. At the top it says "the onionator" showing that it can destroy even an onion. I got this from the magazine Cosmopolitan, and because of that I feel like it's trying to attract females who can't stand to have stinky breath. I do feel that it can be targeted for anyone who strongly dislikes bad breath, but for the purpose of being in this magazine it's attracting the girls who read it. No body likes bad breath, especially after eating anything with even the smallest amount of onion, so why not use this Scope Dual-Blast to get rid of it?

Elements of an Effective Layout

This article discusses how the different elements are needed to make a layout effective. These elements are balance, proportion, unity, clarity and simplicity, and emphasis. In advertisements these days it is implied that these elements are there. If the advertisement is lacking in one area, it can easily be made up for in another. As long as the advertisement is unified, easy to look at and read and it also emphasizes the main point then it's layout to somewhat effective. An effective layout should attract readers by attention and interest. When you are flipping through a magazine loaded with advertisements, you stop on a page because you've seen something that attracts your eye. After reading about the elements of an effective layout, I can honestly say I wouldn't have asked myself all of these questions, but now I will look to see if these professionals have followed the rules of design. They all apply to my ad.